10 Types of Email Marketing Campaigns You Should Be Sending

You made the smart decision to grow an email list. But now that you have an audience, what types of email marketing campaigns should you actually be sending to them?With the right types of email marketing campaigns, you can get users to spend more and share your offers. In some circumstances, email marketing can even be more powerful than social media.In this article, were going to take a look at ten of the most popular and engaging types of email marketing campaigns you can launch. Well show you examples, break down why they work, and give you tips to implement them. Lets get to it! Theres a lot of information to unpack in this example, but thats to be expected from a service such as Slack. Notice they hit several key points though, including:The brief Thank You! for signing up.A Call To Action (CTA).Additional information about the product and the resources available to you.Welcome emails are compelling, so it doesnt make sense to waste them with just a simple Hello. Use them to te ll subscribers all the information they might find relevant and if youre up to it, maybe consider a full welcome email series instead of a one-off.2. Product feedback messagesFeedback is key to improving any product or service. However, getting people to leave you reviews involves a lot more work than you might think. One great way to get more feedback is via email.Not only is feedback essential for product development, but it also helps your users know that their opinion matters to you, which can boost engagement. Our recommendation is to avoid overly detailed questionnaires and keep your product feedback messages more laid back (like Headspace does!).3. New feature updatesUpdates to your products or services are a great way to both keep customers happy and drum up more interest towards them. Whatever those updates involve, you should always send an email to your subscribers to let them know:New feature updates are one of the few types of email marketing campaigns where we recommen d you add as much detail as possible. That way, youll answer as many questions as possible right off the bat, and your most dedicated user base will be happy.4. Email confirmation messagesLets face it: email confirmation messages – i.e., those you get when you sign up for a new list – arent glamorous, but theyre definitely necessary. If youre anything like us, you  hate  email spam, so getting consent from your subscribers is key.With email confirmation messages, you make sure that everyone whos on your list wants to be there. As such, youll have access to more accurate metrics, and your conversion rates will remain higher.5. Holiday-related emailsHolidays, such as Christmas, are fantastic from a marketing perspective, including email. Not only do they give you a chance to send your best wishes to your subscribers, but you can also use them to drive more conversions, give important news, or just have a bit of fun.In the case of Feedly, they used their New Years ema il to announce new features. This is a fantastic idea because more users are likely to at least skim these types of messages around the holidays, which ensures greater exposure.6.   Thank you messagesWe all have a family member thats big on sending thank you notes. Not only do they show good manners, but theyre an excellent way to garner goodwill. The same applies even if theyre digital.With email marketing, though, you can send thank you messages for pretty much anything. For example, companies such as Grabyo use them to celebrate special events. Another approach would be to use these  emails as an opportunity to share freebies, much like Trello:In any case, these kinds of messages are all about the customer, so you shouldnt use them to promote products or services this time.7. Nurturing emailsA lot of people subscribe to email lists, but then never open any of your messages or use your services. Instead of taking it personally, look to reach out and see if theres anything you can do to help or otherwise improve your campaigns. This is what we call a nurturing email.This example from CloudApp is nearly perfect because it has a very personal feel – like a friend reaching out to ask if everything is okay. At the same time, they give out a free month of service, so that the user is likely to give it another shot if theyve quietly ghosted.When it comes to nurturing emails, a soft touch works best. Dont try to drive conversions aggressively. Instead, focus on what you can do to improve your users experience.8. Milestone messagesWhatever type of business youre running, there are going to be a lot of milestones along the road. Each one gives you the perfect excuse to reach out to your subscribers, talk yourself up, and thank them as well while youre at it:Milestone messages offer great opportunities to connect with your subscribers. You can talk about what your business vision is, the updates you plan for the future, how you can help your customers, and m uch more.9. NewslettersOut of all of the types of email marketing campaigns, newsletters are perhaps the most popular. For example, if you run a blog, chances are youre going to be sending a lot of newsletters covering your content:Only your most hardcore users are going to be checking out your site regularly. With newsletters, you get a chance to let everyone know about what theyre missing and get more return visitors.10. Gift emailsIf theres one thing everyone loves, its a freebie. Thats why so many websites offer you free e-books and guides to persuade you to sign up for their email lists (us included, as youll see at the end of this post!). However, if you want to spread the love, you can also send the occasional gift to your existing subscribers.A gift doesnt necessarily have to be a specific item or service. You can give subscribers discounts on future purchases, offer a freebie if they buy specific items, and more. The key with this kind of email is to lead with your offer an d explain what value it provides them, so it doesnt feel like youre hoodwinking users.Start sending these types of email marketing campaigns todayThe types of email marketing campaigns you send play a huge role in keeping your subscribers engaged. For example, welcome emails usually get amazing open rates. If you take advantage of this and get off to a strong start, those same subscribers are more likely to open subsequent emails. Finally, if youre looking for the best email marketing service to send these campaigns, we recommend Sendinblue (our review).Do you have any questions about which types of email marketing campaigns you should be sending? Lets talk about them in the comments section below!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Insights provided by behavioural finance for personal finance strategy creation The WritePass Journal

Insights provided by behavioural finance for personal finance strategy creation Abstract Insights provided by behavioural finance for personal finance strategy creation ).   With clear success in defining and removing behavioural impediments, many investors are looking to this field of research for potential edges in determining future strategy. Conclusion Behavioural finance is argued to provide substantial impact on personal finance and personal   planning and the results of this essay support that contention. Despite the desire for a black and white investment environment, there is no escaping the impact that inherent bias, shortcoming and basic human error play on the implementation of an effective investment scheme. The material presented illustrates the potential for personal bias based on such base elements as the food consumed prior to making decisions, yet, the process of identification has the potential to offset the negative and enhance the positive. Further, intuition has been credited with propelling many investors to success, yet, this is separate from the decision making process that allows for the creation of bias and the inclusion of errant material. A clear benefit to the implementation of a personal financial strategy is knowledge of the elements that make up the field of behavioural finance, allowing the creation of an effective process to offset any negative pattern of investment behaviour.   In the end, as with all manner of investments, it comes to discipline, skill, patience and the determination of the investor to not be swayed in the face of adversity but hold to the reality of any situation. References Baker, H. and Nofsinger, J. (2010).  Behavioural finance. 1st ed. Hoboken, N.J.: Wiley. Baker, M. and Wurgler, J. (2011). Behavioural corporate finance: Wiley. Banerjee, A. (2011). Application of Behavioural Finance in Investment Decisions: An Overview.  The Management Accountant, 46(10). Benartzi, S. (2010). Behavioural Finance in Action. Allianz 1(1) p. 3-6. Brigham, E. and Ehrhardt, M. (2005).  Financial management. 1st ed. Mason, Ohio: Thomson/South-Western. Deaves, R. and Charupat, N (2005). Behavioural Finance. Journal of Personal Finance 1(1). P. 48-53. DeBondt, W., Forbes, W., Hamalainen, P. and Muradoglu, Y. (2010). What can behavioural finance teach us about finance?.  Qualitative Research in Financial Markets, 2(1), pp.2936. Forbes, W. (2009).  Behavioural finance. 1st ed. New York: Wiley. Hens, T. and Bachmann, K. (2008).  Behavioural finance for private banking. 1st ed. Chichester, England: John Wiley Sons. McAuley, I (2009). Understanding human behaviour in financial decision making. Centre for Policy Development 1(1). p. 1-5. Meier, S. (2010). Insights from Behavioural Economics for Personal Finance. Behavioural Economics and Personal Finance 1(1). p. 1-3 Montier, J. (2007).  Behavioural investing. 1st ed. Chichester, England: John Wiley Sons. Muradoglu, G. and Harvey, N. (2012). Behavioural finance: the role of psychological factors in financial decisions.  Review of Behavioral Finance, 4(2), pp.68-80. Paramasivan, C. and Subramanian, T. (2009).  Financial management. 1st ed. New Delhi: New Age International (P) Ltd., Publishers. Pompian, M. (2006).  Behavioural finance and wealth management. 1st ed. Hoboken, N.J.: Wiley. Redhead, K. (2008).  Personal finance and investments. 1st ed. London [u.a.]: Routledge. Sewell, M. (2007). Behavioural finance.  University of Cambridge. UK Subrahmanyam, A. (2008). Behavioural finance: A review and synthesis.  European Financial Management, 14(1), pp.1229.

H306 Mens Health Interview Essay Example | Topics and Well Written Essays - 750 words

H306 Mens Health Interview - Essay Example Unlike in the past when I would run my garage efficiently, I currently had to leave some of my responsibilities to my juniors a feature that has drastically reduced my earnings. Patient: Prior to the discovery of the condition, I had a health cover with a local insurance company in the city. However, the insurance catered only for the time I remained admitted in hospital. Once I was discharged, I had to pay for my subsequent visits to the hospital besides the fact that I have to buy the drugs that I use in managing the condition. The costs of drugs and regular visits to the hospitals have been unbearable for my family. As I had said, I had to relinquish some of the duties I would engage in in the past at my garage. This reduced my earnings owing to the fact that the garage is a small business. Additionally, the fact that I had to keep company at all times further complicated my lifestyle since I have to engage one of my sons. The news of my condition scared the stability of my family. On the day I collapsed, it took long for the people around me to settle on the most appropriate cause of action. I therefore nearly died at the scene. When my family eventually came to see me at the hospital, my condition broke their hearts. However, they have stayed supportive always understanding my situation and sparing money whenever possible. They have reduced their demand thereby making it easier for me to cope with my condition. Despite their support and understanding attitude, I still notice the pain n their eyes and the strain they undergo having to readjust their budgets in order to sustain me. Interviewer: Sorry for the pain sir, your condition is a result of lifestyle complications. What was your lifestyle prior to the diseases and how has this changed once you realized you have the disease? Patient: My doctors told me so too and I have in deed restructured my life in order to lengthen my life and manage the condition. I loved sugary foodstuff